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10 Tips to Get Your Email Marketing Holiday Ready
The holidays are stressful for retailers, it’s where the majority of revenue is generated, so ensuring you’ve set yourself up for success is imperative. I’ve experienced my share of holiday season...
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5 Ways to Ensure you Holiday Campaign will Perform like Gangbusters
The holiday season is almost upon us! Are you ready for one of the busiest shopping seasons of the year? It’s time to start reviewing your campaigns, keywords, and ad messaging! I’m here to help you...
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How to Navigate the eCommerce Free Shipping Paradox to Stay Profitable
Free Shipping has dominated a lot of mindshare in eCommerce for a very long time, and for very good reason. Amazon has also historically been the one to drive much of this conversation (for fun, go...
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6 Tips to Improve Customer Retention
Regardless of how much work and effort you put into acquiring new customers, keeping them coming back & satisfied is probably the most important & trickiest part of your business. It’s your...
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How to use site search to double your conversion rate!
If visitors to your eCommerce site can’t find what they’re looking for, how can you expect them to convert? Today’s shoppers are savvy internet users who expect a search box everywhere they go (thanks...
View ArticleHow User-Generated Content Exponentially Boosts Growth
Let’s talk about the future of marketing and where eCommerce is going… When eCommerce started, the main focus was building an online presence, and a good one. The next step was recognizing the...
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This is Why You Need to Stop Competing Against Amazon to Win Online
They’re the retail giant that keeps on growing. Many retailers want to be them, but none will surpass them. So why bother? Amazon is a retail behemoth. You know it and I know it, but it’s always...
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The Anti-Spam Movement: 7 Reasons Why Anti-Spam Laws are a GOOD thing!
It’s not all doom and gloom for marketers. Laws like Canada’s Anti-Spam Legislation(CASL) are designed to protect people against spam, hacking, malware/spyware, fraud, harvesting, and privacy...
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The Anti-Spam Movement: The Secrets to An Amazing Welcome Email!
Sending a welcome email to new subscribers is not only good etiquette, it can impact your business big time! Welcome emails are a highly valuable, purpose driven tool, that are crucial for you to use....
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See What Happens When Boathouse Uses Intelligent Digital Marketing to Boost...
If you build they will come… does not apply to eCommerce. In 2011 we partnered with Boathouse, Canada’s leading retailer of action brands like Volcom, Hurley, Billabong, Roxy, and more! Since opening...
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33 Important eCommerce Acronyms Every Retailer Should Know
How many times have you been reading something related to eCommerce and you’ve been lost because of all the acronyms that are plastered all over the page? eCommerce at first glance appears to be a...
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5 Black Friday Ecommerce Trends to Prepare For in 2017
The tide has turned on traditional retail stores. Black Friday was originally known as the day retailers go into the black. This polarizing shopping holiday has become synonymous with doorbusters,...
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Making the Most of Holiday Merchandising – In Real Time!
Although web analytics can tell you a lot about last year, they’re not so great at telling you what will happen this holiday. Current trends, competitors’ promotions, Amazon pricing, Google’s latest...
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How to Use Facebook Ads to Drive Sales This Holiday Season!
Are you ready to drive sales for the holiday season?! Not to freak you out but, we’re almost in the midst of peak retail season…don’t worry I’m here to help you with your Facebook ads. Last year, I...
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12 Quick Wins to Increase Sales over The Holiday Period – Infographic
Nosto has helped us highlight twelve action points that will increase your online sales over the holidays, all within one hour! Simple, easy-to-implement points, like making sure to welcome your...
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How Can Your Online Customer Experience Affect Your Business?
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? CX is the the result of...
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How to Increase the Loyalty of Holiday Customers!
The holidays are a crazy time of year for retailers. With the rush of Christmas shoppers and all the sales going on, it’s also the most profitable times for businesses. What a lot of companies forget...
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The Pela Case Story – An In Depth Case Study in Scaling a 7 to 8 Figure...
Hi! I’m Matt, the co-founder of Pela Case, a business on a mission to reduce plastic on the planet. We started out making iPhone cases since this is a large market with a ton of plastic waste due to...
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How to Conquer Black Friday Cyber Monday in a FLASH with Launchpad by...
Shopify loves to gift its Plus merchants with goodies that frees them up to focus on what they do best: growing their business. And as the calendar approaches BFCM / Holiday season, merchants are bound...
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Nextopia’s Last Minute Ecommerce Searchandising Tips for the Holidays
We are about to enter the most important time of the year for e-retailers. Many eCommerce stores look to the holidays as a final year-end cap on revenue. With the vast amount of shoppers, competitors,...
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