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7 Ways To Increase Sales With Existing Customers
Are you spending too much time and money on PPC and SEO to acquire new customers? If the answer is “Yes”, then you need to stop and focus more on your existing customers. It’s definitely a lot easier...
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4 Methodologies of Conversion Optimization
Regardless of what type of website or eCommerce platform you’re running, conversion rate management should always be top of mind for your business. Your main goal is of course to make more sales and in...
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Last Minute Holiday eCommerce Check list
Alright, we’re here. It’s officially November! The holiday season is upon us and what better way to ensure we’re all well prepared for it, than to share a last minute Holiday eCommerce Check List....
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5 Tips for Maximizing your Next eCommerce Campaign
Did you know that eCommerce campaigns can increase your site’s traffic by 800% in less than 15 minutes? Campaigns can be anything from email, to the use of Google Adwords, promotional periods, special...
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How Does Having More Payment Methods Affect Conversion Rates?
Conversion rates are numerical measures of potential customers that proceed to purchase from your eCommerce channel. It is the percentage of total visitors that end up buying from you. Many online...
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5 Tips to Improve your Online Conversion Rate
So you’ve nailed attracting visitors to your site, yet your sales are not where you’d hoped they’d be… If you have an online store, it’s not enough to simply get people to your site. You want to turn...
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Shopping Cart Abandonment: 4 Things to Consider
Imagine yourself as a storeowner with 1,000 visitors per day. Your store has a good amount of foot traffic coming through, sales associates are busy helping customers, and everyone is able to find what...
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Enhanced eCommerce for Google Analytics: How Does it Work?
“Enhanced eCommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an eCommerce site and garner the insights to make smart changes to our website, driving...
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Understanding eCommerce Conversion Optimization
Ever ponder the intricacies of how to properly optimize your online store to better convert? Well here at Demac Media, we do. Because a large, and growing, part of what we do is help eCommerce business...
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4 Ways To Encourage Customer Reviews
So you have an awesome product that you sell online and you want people to experience said awesome, right? But how will people know that your store, and the product you sell is in fact so awesome?! You...
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Lessons on the Importance of eCommerce Dashboards from a Retired General
My latest read was “My Share of the Task” by retired US Army General Stanley McChrystal, commander of the International Security Assistance Force (“ISAF”) and head of US military operations in...
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Finding the One: Email Marketing and the Inbox
I was at The Email Design Conference in Boston, Massachusetts this past summer and one of the speakers had mentioned that email marketing is a lot like getting into a relationship. I thought about what...
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Increase Revenue with On-Site Search
Think about how natural it has become to use Google to search for what you are looking for, whether it be the definition of a word, a simple math problem, getting caught up on the latest news, or...
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10 Conversion Optimization Techniques
Customers are bombarded with options. We no longer live in a world where you go to the store to buy a simple toaster. We live in a world of infinite choices. When consumers want to make a purchase,...
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Testing Google’s Enhanced eCommerce Analytics on Magento
A few weeks back on the Demac Media Blog we posted an article by our Director of Product, Jason Kemp, that introduced what Enhanced eCommerce for Google Analytics is and how it works. This gets a lot...
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Trouble “down there”? You’re not the Only One Having Problems – Converting...
What causes conversion dysfunction below the fold? Primarily a lack of traffic flow to mission critical infrastructure. Stop suffering in silence! Many retailers in your position have bought into the...
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Why Conversion Rate Is a Bad Metric (In Isolation)
Conversion Rate is the obsession of digital retailers and marketers everywhere. Right or wrong, it’s the number we’re all obsessed with. Perhaps it’s because it is the first thing we see on our Google...
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Five Design Elements That Can Kill Conversion
Kill may be a strong word to use but I believe that it places the correct emphasis on how some of these elements can absolutely destroy the conversion rate for an eCommerce site. With some of the...
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Why You Need To Start Making More Landing Pages
What is a landing page? To put it simply, it’s a page that a user ‘lands on’ after clicking through a source of traffic (ie. email, PPC campaign, display, social media post). Generally, when producing...
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The Top 5 UX Changes They Should have Made! (Featuring the LCBO)
This July we found out that the LCBO would launched their own eCommerce initiative! The perfect opportunity for me to flex my conversion expertise and recommend 5 UX changes they should make to improve...
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